In his biography of the Rothschild banking dynasty, the economic historian Niall Ferguson depicts an organization that was founded on several core principles: internal unity, external relevancy, and long-term commitment. The particulars and circumstances in the late-18th and early-19th centuries, when the Rothschild firm was built, were obviously different from our own, but history can teach us important lessons if it isn’t read too literally. Two hundred years ago the firm’s clients were governments and politicians, and this clientele benefited from patience and a view to the long term. Two hundred years ago relevancy to this base was optimized by one’s ability to reach across many jurisdictions and markets. Unity, in the Rothschild context – a firm that branched out to all major capitals to serve multiple factions – was made possible by strong family bonds and manifested itself in consistency. Without this, the other two factors would have been rendered meaningless.
That was then, and even though we pride ourselves today on being innovative and almost scientific in our approach to strategy, the success drivers of the Rothschild firm were essentially the same as those to which we give more modern names. Family unity is now called teamwork, partnership, and a strong company culture. External relevancy is now less a matter of geographic tentacles, but the concept of diversifying beyond a solitary core remains as critical. Long-term orientation is now not only the development of asset value, not only potential sacrifice today for more lasting reward down the road, but as importantly an ability to adapt and maneuver with changing circumstance over an extended period.
These qualities and strategic elements point to a seemingly contradictory blend: specialization on one hand, and diversification on the other. Specialization is essential for a deep commitment to one’s customer base, but it must be a commitment that anticipates change – a defining characteristic of the era – and wide variance of customer needs. While specialization allows one to recognize these, diversification makes it possible to assist in multiple ways, as fitting the circumstance. Long-term relevancy is not easy to achieve, but it is essential to success in any segment.
CoRise is a merchant banking firm in the classic sense, structured for current realities. We aim to be relevant into the long term with a unified approach. Our three core services – investment banking, industry research, and strategic equity – augment, enhance and leverage each other to the combined benefit of clients, investors and entrepreneurs. We can be advisors or principals as the situation dictates, we are experienced and versed in all capital markets and corporate finance product, and we are long-term focused on the themes that impact our clientele. As our very name suggests, unity and partnership are the essence of our culture. Our tagline describes the firm completely: Merchant banking for the age of invention.
A strategic philosopher once advised his students to follow in the path of history’s greatest. Thus, even if failing to live up to such loftiness they would fall short of a very high target. Like all professionals, we are eager to find instruction in the strategies of our most successful predecessors (and there have been many after the Rothschilds). The greatest among these, it seems, excelled at something besides strategy: Execution and a job well done. We will be very attentive to this aspect of the trade in the months and many years ahead.