Maybe a study has been conducted to measure the correlation between the time a CEO spends marketing to shareholders and the value of the company’s stock. I haven’t seen such a study, but am beginning to suspect an inverse relationship. Whether this is counterintuitive or makes perfect sense, whether a CEO should be busier working on results than describing prospects, this is all debatable. And anyway, the balance between the two will vary with circumstance. Based on my own unofficial survey, however, I see a pattern worth noting.
Here is Larry Page of Google fame, descending to the presence of shareholders for about three minutes, to read from a prepared statement before bailing out, at the company’s quarterly analyst call. In contrast, here is Fed Chairman Bernanke, who lately can’t stop mingling with the crowd for any extended period. After 60 Minutes, next there was an unprecedented press conference at which the head of the (normally) tight-lipped, highly controlled and choreographed central bank – each published word of which is scrutinized by economists for meaning, context, symbolism, pattern, inconsistency, and all manner of scholastic methods that border on the Talmudic – went on to explain and describe and justify and so on. We can reasonably assume he will not pause for breath soon.
Granted, there are extenuating circumstances to the Chair’s chattiness, such as for example the pre-approval requirement of questions from the press, a courtesy that he is unlikely to be shown otherwise, such as at, say, Congressional hearings. Nevertheless, Congressional hearings have been a constant for the Fed and its Chair, but it is precisely at this time that a press conference has been called, and it is precisely at this time that the U.S. dollar – the value of which falls squarely under the Fed’s purview to protect – has deteriorated like no other global currency. The equivalence between a currency standard and a corporate stock is in no way pure, but if you accept my poetic license and the contrasting styles of Google’s CEO and the Fed’s CEO in the face of respective constituencies, it does seem as though one of these executives is more comfortable than the other with the prospects of the asset he is managing, and feels it is less necessary to have to explain.
The contrast between execution and explanation – which, by the way, is in no way intended to diminish the communication aspect of the CEO’s job description (so, I should rather say, the proportion or disproportion of execution and explanation in the two examples depicted) – is reminiscent to some extent of the contrast between operators (principals) and investment bankers (agents). The latter are often hired by the former to tell the story, so that the former can stay focused on value creation. Sometimes, though, the value is the story, or vice versa, and that’s when the CEO may find him or herself on a continuous roadshow with the investment banker alongside. For very early-stage companies, the two roles are combined into one because, in fact, these are the projects where the story is pretty much all there is. These are the highest-risk investments, which I am pointing out not to state the obvious but in keeping with other analogies drawn herein.
So, when I see the Fed’s operating head take time away from his busy day-to-day to focus on investor relations, I can’t help but wonder if this has something to do with operations slowing down. In particular, I am thinking about QE2 and its approaching end. Time flies – it seems like only yesterday that the S&P and other asset-valuation indices began an ascent that has been difficult (almost impossible) to explain by pure business fundamentals – but the monthly liquidity added to capital markets by artificial means will soon have to come from more natural sources in order for the pattern to sustain itself. Unless there is a QE3, which there may yet be, perhaps the Fed’s job function must thus expand to sell-side investment banker?
Anyway, there is a great deal of speculation and imagination run wild in the above, which makes for one or two entertaining moments, if that, or at least to myself. In the next article, following up from here, I will try to show how Fed policy, the U.S. dollar, and Google, all come together t0 influence the existence of startups, venture capital and entrepreneurship in immediate and practical ways.